Thursday, March 19 // 11:45 a.m. – 1:00 p.m. Capital City Club, 201 Monroe St
$20 members // $30 guests // $18 students // $25 active military
When the world Millis, you’ve got to Vanilli: the art of category defying advertising.
Have you ever noticed that all bank ads look like other bank ads? That all hospital ads look like other hospital ads? That all technology ads look like other technology ads? It’s not an accident. Brands clamor to the middle of a category bell curve, and it is our job to help them intelligently deviate. In this talk, I’ll share how Red Square does this consistently, why it works, and give a few examples.
About Rich Sullivan
Rich Sullivan is the CEO of Red Square, a creative agency with offices in Mobile and Chicago. Rich bailed on medical school in 1999 and landed at his father’s company in 2000, proving nepotism is alive and well. Fortunately for his father and other members of his nuclear family, things have worked out (so far).
He began running the agency in 2005, and since then, it has successfully become a national shop working with brands like Google, Snickers, Flipboard and Hilton Worldwide. The agency also boasts an impressive roster of gaming clients including Wind Creek, Hard Rock Hotels and Casinos, Rivers Casinos and Foxwoods.
Sullivan’s work has been recognized by SXSW, HOW, Print, OMMA, Graphis, FWA, Communication Arts, Archive and the WEBBY Awards.